SEO (Search Engine Optimization) is how you get your business out there. With a little help from the best SEO practices and informative, quality content you can attract your target groups and make them stick with you, all the while increasing your sales and staying ahead of the competition.
GIFs+ Infographics = A match made in heaven
Infographics have had their day. Today everyone’s using them and they’re not even putting a lot of effort in creating them. For an infographic to increase engagement with your business it must offer something new and fresh – a GIF infographic, for instance. Animated infographics tap into the energy of motion and capitalize on the visual aspect that’s been proven time and time to be almost irresistible.
Infographics and the more modern animated infographics have an increased click-through rate which can contribute to the success of your SEO campaign. Create infographics that share valuable insider knowledge your readers and visitors will be interested in and willing to share. Ensure these infographics have even greater appeal by making them into animated ones to increase the “I most definitely need to retweet that” factor.
SEO is a combination of features; you need informative content, targeted links, and that much-needed popularity push. GIF infographics have all three features, which makes them a great approach to boosting your SEO results.
Quality and Relevancy over Link Quantity
Page ranking is, as of the latest Penguin update, a more intelligent and intuitive process. Getting back links from sites that don’t in any way associate with what you do doesn’t improve your page ranking. Even if you think that there might be an association, if it’s not evident to the client, your business will not benefit.
To improve your site’s rankings don’t mindlessly get links from general-theme businesses but from businesses in your niche. In other words, if you’re in the wine industry don’t look for backlinks from event sites and online magazines devoted to franchise restaurants; go after backlinks from wine-making businesses, grape producers, and wine brands you want to be associated with. This not only will increase your influence and authority but it will substantially improve your SEO campaign’s effectiveness.
Reputation Improvement via Google Authorship
Nothing boosts your SEO efforts more than having Google perceive you and promote you as an expert professional. Google Authorship is Google’s way of saying, “I can credit online content as yours to build your credibility and expertise in what you do.” Well, thank you, Google!
Google Authorship markup works when you share content you’ve created and it’s linked with your Google+ profile. Some say it is a sneaky way for Google+ to get more popular, but we say it’s a great way to improve your SEO campaign!
When you do share content you’ve authored on Google+, Google shows these in search results with your picture next to it. What this means is that Google Authorship lets others find you more easily since it’s extensively using the Google search engine. It also allows you to get more exposure to Google+ circles on the keywords of your choice.
Be Smarter about Tags
Meta tags are one of the things search engines look at when trying to determine your website’s relevancy to a keyword someone is searching. While it sounds like common sense to include Meta tags that are semantically related to your business, it’s not enough.
These tags let Google and other search engines know what a page is about. So if you’re a leather shoe artisan, Meta tags will help others find you when searching for Italian craftsmanship or any other keyword you use it in Meta tags. Used correctly, Meta tags can increase your click-through rate and subsequently boost your lead generation.
By choosing the rights words for your Title Meta tag and Description tag, you get one step closer to better page ranking. If you consciously make an effort to expand your vocabulary it will ensure you choose those words your potential customers are using when searching for a product you offer.
Stay ahead of the SEO best practices curve
Although not a strategy per se, this is a must-have principle for any SEO campaign. Google keeps rolling out new search engine updates, and SEO is a new and constantly evolving practice, so it is important to be aware of new developments, the latest updates, and of course the best proven practices that will make your SEO goals a reality.
Needless to say, to stay on top of the latest SEO developments, you will need to spend hours on end in researching what the experts in the field are doing, what SEO gurus are discussing and challenging, and all the while making good judgment as to what to let go and what to stick with. Unfortunately, SEO is not a one-off practice, because the SEO scenery changes rapidly and without much warning, so keep up with the world of SEO and pledge to work on it consistently for it to pay off. Avoid being left behind by subscribing to as many SEO news outlets as possible. It’s what will keep your SEO campaign fresh and effective.
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